Havas Sports & Entertainment

Rugby Meets Louis Vuitton at Rugby World Cup

Rugby Meets Louis Vuitton at Rugby World Cup

On the occasion of the 2015 Rugby World Cup Final, the Webb Ellis Cup made its grand entrance into Twickenham Stadium in a handcrafted Louis Vuitton travel case.

Minutes before the final between the All Blacks and Australia kicked-off, the Louis Vuitton case was brought onto the pitch by two illustrious public figures - rugby legend John Eales and Japanese actress Tao Okamoto - for the first ever Webb Ellis Cup ceremony. 

Havas SE assured the coordination and delivery of the trophy travel case activations, including arranging three PR photo shootings in London prior to the final, and negotiating an exclusive media showcase on TF1 (the most watched TV channel in France) the afternoon of the final.